Showing posts with label Revenue. Show all posts
Showing posts with label Revenue. Show all posts

Tuesday, September 30, 2014

13 Small Simple Actions to Change Your Company Culture


Being an owner or manager in a service business is fast paced, grinding, and can be total consuming
of all your faculties and inter-resources. This also holds true for your inside staff and your field Technicians. So here are 13 tips to improve the culture in your company by small things you as a manager or owner can do on a regular basis.

1.       Morning Greeting

As you walk in and some of your staff is already at the office, greet each one by name and with a positive greeting. I know you often come in with things on your mind, or lack of sleep, but this can give your staff a boost which can carry over to the customers they touch that day.

2.       Feed the Crew

Having a meeting? Stop at Mickey D’s or Dunkin Donuts and bring in something for them to eat. It doesn’t need to be exotic or expensive. They will feel you care about them. Be sure to recognize any food allergies or dietary issues and take care of those individuals also.

3.       Acknowledge

Acknowledge years of service with your company for each employee. You can do this on social media, send them a card, post it on the company bulletin board, have a cake with their name on it,  or even have something like a special hat or jacket for 1 year of service, 5 years of service, 10 years of service and so on.

4.       Celebrate

ALWAYS celebrate wins. When you reach a goal within the company such as meeting the monthly budget for sales and profit, reaching a specific number of Maintenance Agreements, excellent customer reviews, or a successful change within the company celebrate. This can be as simple as an announcement at a meeting or something more like lunch for everyone. Be sure to include everyone and show the benefit of the success to the employee.

5.       Orient

When a new employee comes into a company, they have a great sense of uneasiness. Introduce them to every employee you can. Let them know who to go to for payroll, uniforms, truck issues, in the warehouse and so on. When they agree to come on board, send them a letter welcoming them and their family to your family (company).

6.       Suggestion Box

Have a suggestion box where employees can express their ideas on improving the company. When a suggestion saves the company money or greatly improves customer service and revenue, acknowledge that suggestion and reward the employee. Incidentally, all suggestions must be answered by management within 1-2 weeks with an answer why or why not the suggestion will be implemented. If you don’t, the employees will stop giving suggestions.

7.       Ring the Bell

Have a bell and ring it when a replacement system is sold, a maintenance agreement is sold, or an add-on sale by a Technician. People like wins so celebrate wins. Casinos have bells, sirens, lights, and other devices to acknowledge wins.

8.       Post Results

Post goals and employee results to meet those goals. This could be sales, maintenance agreement sales, CSR sales, number of customer calls vs. closes and so on. This will increase sales just by posting and create some competition among employees. Also post a simple monthly company financial statement for all employees to view.

9.       Play Games

With the daily grind, employees get bored and their job becomes a heavy task each day. Have some games from time to time. Have everyone bring in a baby picture and post it. See if someone can guess whose picture each one is and have a small prize for the most correct guesses.  There are books with ideas for games that companies can play.

10.   Think Family

Each employee has a family outside of your business that is very important to them. Many employees are lost because of issues outside of work that deal with family. Look at your company policies and view them from an employee and family perspective. When you have a company activity, such as a Christmas party or picnic, think about making them family focused to include spouses, important others, and kids.

11.   Safety

Be sure to have a safety manual for the company and be a stickler for safety in the office, warehouse, and on the jobsites. Think of safety as an employee benefit that is reasonable to conduct and tells each employee that you care about them. If you bypass safety issues they feel you don’t care for their wellbeing and will not give their best to the company.

12.   Image

The image of your company is displayed every day by your trucks, employees and building. Employees don’t want to work for a company with dirty bathrooms, messy warehouses, poor uniforms, filthy office carpets, and so on. They want to work for the companies with the best images because it is a direct reflection on them. This is not an overnight or cheap change for some of you but if you make strides in the right direction without back-sliding, they will notice the change.

13.   Career


Most employees are looking for a career not just a job. For each employee, layout a career path they can achieve over a period of time. I would suggest over the next 5 years. There should be title changes as they advance, improved compensation, company provided training, and direction for them. They should have specific goals and skills to reach in order to move to the next level. They should be evaluated at least yearly but I would recommend semi-annually. Your employees are being enticed by other companies with opportunities. What are their opportunities at your company? Show them!

14.   Bonus Idea

A simple “Thank You” to an employee for doing a great job or going beyond the call of duty, goes a very long way!

Change Starts

Change starts at the top. These are “nice ideas” but if you don’t change and implement them or other cultural changes, your company will not change for the better. The culture will not improve and you will continue to struggle with many more employee issues and greater turnover.

Help

Need help with change? Give me a call or email me, I can help if you are ready for cultural change.

You can get more information at our website www.SayYesToSuccess.com 

Dan has been in the service industry for nearly 50 years. He has operated a large plumbing, heating and air conditioning service company and for the past 12 years has helped small companies in the service business to grow and prosper. Contact him at Dan@SayYesToSuccess.com


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Sunday, November 1, 2009

Less Calls = More Revenue Part 2

It’s now been over a month since we had the Customer Service Training for technicians with three companies. Some of the training has “rubbed off” but that is only because we have continued the training in house. Training is so important to take an inbound call properly then have the technician follow the steps on the call needed to be successful in completing the call with an outcome that is excellent for the customer, the company and the technician. It’s always necessary to attempt to have a win, win, win situations with each customer. So much easier said than actually accomplished. The company can provide all the tools needed to do this, these would include a well training inside staff, a well equipped truck, a well designed truck inventory, thought out efficient systems within the office, technician technical and customer service training, along with the ancillary materials for the technician. Most companies provide a reasonable effort at each of these. What it really comes down to is the desire and abilities of the technician to go beyond “fixing” the initial called in problem and being a consultant that the customer is looking to for solutions.
I was in Micro Center Computers & Electronics this afternoon and there were dozens upon dozens of customers in the store. Some were there to buy ordinary supplies and others for upgrades to their computers or new computers. The store had an abundance of knowledgeable staff to assist those with simple questions and needs and those with very technical questions and needs. They were consultants. The customers could buy many of the items in the store at other merchants and likely for similar prices, but not the consultant service provided. The store’s cash registers were busy the entire time I was in the store with a line of 15-20 waiting to check out. How do we help our technicians to become consultants and not just fixers or part changers?
I believe it comes down to the things most owners and managers dislike doing. These include role playing, customer service training, coaching, ride-a-longs, and proper hiring. It is a full time job to do these if you have more than a couple of technicians. The results will be amazing if the effort is put into each of these. We work hard to get the telephone to ring and then we don’t maximize the opportunities on each call. The hook lies in the fact that many owners were technicians themselves and have that same built in resistance to the consultant environment. This is the advantage those who come from outside of our industry have when they operate a company within our industry. Are you ready to change?

Monday, October 5, 2009

Less Calls = More Revenue Part 1

We recently completed 7 weeks of technician customer service training. It consisted of 6 two hour classroom sessions with homework each week and a video taping of the technicians practicing their interaction with a customer. The customer in this case was another technician. As I reviewed the results of the class evaluation from each of the technicians and the owners, who were required to attend the training, the comments varied widely. Some really enjoyed the training and videotaping and others did not like the classroom sessions at all. This is where it gets interesting.
When I met with the company owners two weeks after the sessions ended, and ask if there is any change in the performance of their technicians, I got some interesting answers. Those that did not like the training were performing about the same as they had done prior to the training. Those that liked the training were selling more on fewer calls! It seems that there was a direct correlation between the attitude of the technician and the change in their performance.
Should this surprise us? I don’t think so. With today’s customer, the old attitude of you should just be happy I showed up to fix your plumbing (furnace or electrical issue) just does not work. The importance of exceed the customer’s expectations is what is necessary to develop the long term “love affair” with your company and therefore spend more with your company.
The long held thought in our industries was that we hire a new technician on his or her technical abilities alone. We need to get the job done therefore hire someone who has at least xx number of years experience, and worked for another company we respect. Today we might even do a drug test, a physical and a criminal background check. But we ignore the personality and attitude of the potential new hire. I’m not saying these things are not important, but we need to look further. We need to be testing for attitude and personality prior to hiring. An individual with an open mind to change and growth, and reasonable technical skills is much more of an asset to your company than the super technical technician without the ability to grow and change. Rethink your hiring and advancement criteria and look at adding personality and attitude testing before you hire another mediocre technician and hire a potential asset. Less calls can equal more revenue.